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Ensora Health (formerly Therapy Brands)

Birmingham, United Statesensorahealth.com/1expert edge

Ensora Health (formerly Therapy Brands, rebranded April 2025) is a behavioral-health software platform providing practice management, EHR, e-prescribing, revenue cycle management, and clearinghouse services to mental, behavioral, and rehabilitative health therapists. It serves 28,000+ practices and 200,000+ individual providers, and is backed by KKR and PSG.

Why interesting to a deal team

Max Lin led KKR's 2021 buyout (~$1.25B EV) and sits on the board, giving deal teams first-hand insight into behavioral-health EHR and revenue-cycle economics, payer dynamics, and post-close value creation across a 16-acquisition roll-up in fragmented therapy software.

Experts connected to this company

ML

Max Lin

Partner

KKR

Fund GPNew York

Leads KKR's Americas healthcare private equity and co-sponsored Cotiviti, making him the decision-maker on how the largest payer payment-integrity platform is underwritten, governed, and scaled.

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