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OODA Health

San Francisco, United Stateswww.cedar.com1expert edge

OODA Health was a San Francisco-based healthcare payments software company, founded in 2017 by Giovanni Colella and Seth Cohen, whose platform enabled real-time claims adjudication and consolidated payer-issued patient billing across providers, payers and members. It was acquired by Cedar for $425M in cash and equity in May 2021 and no longer operates independently.

Why interesting to a deal team

Proof point for Florian Otto's M&A execution: the $425M Cedar-OODA combination he led merged provider-side and payer-side billing into one platform. Validates payer-provider payment convergence as a thesis and marks Otto as an operator who integrates, not just builds.

Experts connected to this company

FO

Florian Otto

Co-Founder and CEO

Cedar

FounderNew York

Operates the category-defining patient-billing platform, acquired a $425M competitor, and holds live payment-behavior data across major health systems: rare ground truth on RCM demand.

Sources