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Root, Inc.

Columbus, United Statesinc.joinroot.com1expert edge

Digital-first auto and renters insurance company using mobile-based driving behavior assessment to deliver risk-based pricing and underwriting in 36+ states.

Why interesting to a deal team

Ribbit portfolio company; pioneering insurtech model demonstrates digital risk assessment and pricing innovation; validates fintech VC pattern in insurance and risk underwriting.

Experts connected to this company

NS

Nick Shalek

General Partner

Ribbit Capital

Fund GPPalo Alto

A founding-era Ribbit GP with active board seats across insurtech and payments-adjacent fintech, giving him early visibility into deal flow and pricing dynamics deal teams can't easily get elsewhere.

Sources

Strongest evidencePage title2 public sourcesHow the grades work