Bryon Lake
Global Co-Head Third Party Wealth, Board Member at Goldman Sachs Asset Management; Board Member GeoWealth
New York, NY, USA
As GSAM's third-party wealth chief and a new GeoWealth board member, he sits at the center of Goldman's RIA custody and distribution strategy.
Background
Bryon Lake is a Partner at Goldman Sachs Asset Management (GSAM), serving as Global Co-Head of Third Party Wealth and Chief Transformation Officer for the Client Solutions Group. He joined Goldman in 2024 after seven years at J.P. Morgan Asset Management, most recently as Global Head of ETF Solutions, and began his career as one of the earliest employees at PowerShares/Invesco, helping build it into a top-four global ETF provider. In March 2026 he joined the board of GeoWealth following Goldman's $42.5 million strategic investment in the RIA custody and technology platform.
Notable deals
- 2021
- 2024
- 2024
- 2026
Call-prep brief
Bryon Lake — Goldman Sachs Asset Management
Background
- Partner at GSAM; Global Co-Head of Third Party Wealth & Chief Transformation Officer, Client Solutions Group
- Career: PowerShares/Invesco (early employee, helped scale it to a top-4 global ETF provider) → 7 years at J.P. Morgan Asset Management, latterly Global Head of ETF Solutions → Goldman Sachs (2024)
- Joined GeoWealth's board in March 2026 alongside Goldman's $42.5M strategic Series C investment
Current focus
- Building out GSAM's third-party (non-Goldman-advisor) wealth distribution, blending public and private market products
- Using the GeoWealth stake as an RIA custody/tech "wedge" — an alternative to relying purely on Schwab-scale custodians
What he cares about
- Advisor-facing product packaging: turning institutional/private-market strategies into RIA-usable model portfolios
- ETF and index innovation carried over from his JPMorgan/Invesco years
- Platform and technology partnerships that lock in distribution without owning custody outright
Recent moves / sensitivities
- Very new to the GeoWealth board (announced March 19, 2026) — likely limited ability to speak to competitor custodians in detail
- Dual internal role (CTO + distribution head) means he may be cautious discussing internal GSAM reorg politics
- As a sitting Goldman partner, expect compliance-conscious answers on deal economics; he can speak more freely to strategy/vision
Questions to ask
- What gap in RIA distribution made a minority stake in a TAMP like GeoWealth more attractive than building in-house or partnering with an incumbent custodian?
- How is GSAM measuring success of the third-party wealth channel — AUM flows, product attach rate, or something else?
- Which parts of the ETF playbook from J.P. Morgan/Invesco are you porting into GSAM's private-market and model-portfolio push?
Outreach draft
Linked companies
Sources
- Name + firmOtheram.gs.com/en-us/advisors/news/press-release/2026/geowealth
- No name matchOthercitywire.com/pro-buyer/news/jp-morgan-global-head-of-etf-solutions-to-exit-for-goldman/a2441571
- Name + firmOtheretfdb.com/qa-with-jpm-new-global-head-of-etf-solutions-bryon-lake
- Name + firmPrimarygeowealth.com/news/press-release-geowealth-extends-goldman-sachs-series-c-round-with-42-million
- Name + firmOtherriabiz.com/a/2026/3/20/goldman-sachss-small-investment-its-first-in-geowealth-is-a-big-tell-about-its-ria-custody-strategy-igniting-gsam-distribution-to-both-differentiate-service-and-lock-in-profit-margins
- Page titlePrimarygoldmansachs.com/pressroom/press-releases/2024/gsam-appoints-bryon-lake-as-chief-transformation-officer