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Strategic Advisor·Home Services

Jane Sidebottom

President and Founder at AMK LLC

Bonita Springs, FL

JS
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Why they matter

AMK's founder has advised 60+ HVACR/home-services companies on growth and sat on the board of a Monomoy Capital-owned platform, giving her rare operator-plus-board-level rollup insight.

Background

Jane Sidebottom is President and Founder of Applied Marketing Knowledge, LLC (AMK), a marketing and management consulting firm she launched in 2007 to help HVACR and home-services manufacturers, distributors, and service companies scale revenue. Before founding AMK she held leadership roles at Trane and Carrier after starting her career in consulting engineering. She holds a B.A. in International Affairs from the University of Maryland and completed the Leadership Development Program at the Center for Creative Leadership.

Notable deals

  • 2007
    Founded Applied Marketing Knowledge (AMK), a growth-strategy consultancy for HVACR and home-services manufacturers/distributors; has since guided 60+ organizations
  • 2017
    Served on the Board of Directors and Audit Committee of Friedrich Air Conditioning, a Monomoy Capital Partners portfolio company
  • 2020
    Named to Engineered Systems magazine's "20 Women to Watch in HVAC"
  • 2026
    Elected President of Women in HVACR, the industry's leading trade association for women in contracting

Call-prep brief

Background

  • Founder & President of AMK (Applied Marketing Knowledge), a growth-strategy consultancy founded in 2007 serving HVACR and home-services manufacturers, distributors, and service companies
  • Career path: consulting engineering → leadership roles at Trane and Carrier → founded AMK
  • Board experience: Friedrich Air Conditioning (2017-2021), a Monomoy Capital Partners portfolio company, including Audit Committee
  • Newly elected President of Women in HVACR (2026), giving her a wide, current network across HVACR ownership and management teams

Current Focus

  • Running AMK's advisory practice — go-to-market and commercial growth strategy for HVACR/home-services operators
  • Building out the Women in HVACR leadership agenda for 2026, which likely has her in frequent contact with owners and operators across the space

What She Cares About

  • Scaling commercial/residential/industrial market presence for mid-market to multinational players
  • Talent and leadership development, particularly advancing women in contracting

Potential Sensitivities

  • As a sitting nonprofit president (Women in HVACR), she may be cautious about anything perceived as commercial self-promotion during her term
  • Her PE board experience (Friedrich/Monomoy) ended in 2021 — confirm whether she has more recent portfolio-company relationships before assuming current PE ties

Questions to Ask

  1. Which HVACR/home-services rollups has she advised most recently, and what operational gaps did she see repeat across platforms?
  2. What did she learn sitting on Friedrich's board under Monomoy ownership that would apply to a new home-services buy-and-build thesis?
  3. Through her Women in HVACR network, which operators or GMs would she flag as strong add-on leadership candidates?

Outreach draft

Subject
Quick call on HVACR rollup strategy?
Hi Jane, I came across your work at AMK and your board experience with Friedrich Air Conditioning under Monomoy's ownership. We're a private equity team evaluating growth strategies in the home-services and HVACR space, and your combination of operator and board-level perspective on scaling these businesses stood out. Would you be open to a 20-30 minute call to share your view on where the biggest value-creation opportunities are in HVACR rollups today, and what separates well-run platforms from ones that stall post-acquisition? Happy to work around your schedule. Thanks so much for considering it. Best, [Your Name]

Linked companies

Sources

Strongest evidenceName + firm3 public sourcesVerified2026-08-10How the grades work