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Strategic Advisor·Behavioral Health

Sarah Personette

Board Director at LifeStance Health Inc.

New York, NY

SP
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Why they matter

Sitting LifeStance director and Puck CEO who scaled customer experience at Twitter and Facebook — a direct line into board thinking on patient-experience strategy.

Background

Sarah Personette is a customer-experience, media, and technology executive with over 20 years of experience at major consumer and platform brands. She currently serves as CEO of Puck, a New York-based journalist-owned media company, and previously served as Chief Customer Officer at Twitter/X, COO at Refinery29, and VP of Global Business Marketing at Facebook. She was appointed to LifeStance Health's board of directors in August 2025 and has served on Build-A-Bear Workshop's board since 2016.

Notable deals

  • 2025
    Appointed to LifeStance Health's board of directors, replacing William Miller
  • 2024
    Named CEO of media startup Puck, filling a role vacant for nearly a year
  • 2021
    Took over as Twitter's global ad sales/Chief Customer Officer, overseeing revenue and customer relationships through the company's $44B sale to Elon Musk
  • 2016
    Named to Build-A-Bear Workshop's board of directors, bringing digital/social media expertise

Call-prep brief

Background

  • CEO of Puck (NY-based media company) since January 2024
  • Former Chief Customer Officer at Twitter/X; led global revenue and customer relationships through Musk's 2022 acquisition, exiting days after the deal closed
  • Prior COO at Refinery29; VP of Global Business Marketing at Facebook (2014-2017), leading a 500-person team
  • Early career: US president of Universal McCann Worldwide, SVP at Starcom Mediavest
  • Board director at Build-A-Bear Workshop since 2016 (Compensation & Development; Nominating & Governance committees)
  • Appointed to LifeStance Health's board August 2025

Current focus

  • Running Puck's strategy, product, and go-to-market as CEO
  • Bringing a consumer/customer-experience lens to LifeStance's board — CEO Dave Bourdon publicly tied her background to "patient-centered care"

What she cares about

  • Customer/patient experience design at scale
  • Media, brand, and marketing strategy
  • Gender equity and women's leadership (All In Together board, NYWICI)

Recent moves

  • Joined LifeStance board Aug 2025
  • Took Puck CEO role Jan 2024 after a year-long vacancy

Sensitivities

  • No direct healthcare operating background — frame questions around transferable consumer/CX skills, not clinical operations
  • Abrupt Twitter exit post-Musk acquisition; avoid negative framing of that transition
  • Balancing CEO duties at Puck with multiple board seats — likely limited bandwidth

Questions to ask

  1. How is she applying consumer-experience discipline from Twitter/Facebook to LifeStance's patient acquisition and retention strategy?
  2. What gaps does she see between behavioral health's patient experience and best-in-class consumer brands?
  3. Has the board discussed further M&A or roll-up strategy since her August 2025 appointment?

Outreach draft

Subject
Your take on LifeStance's patient experience strategy
Hi Sarah, Congratulations on joining LifeStance Health's board — your background scaling customer experience at Twitter, Facebook, and now Puck feels like a distinctive lens for a behavioral health platform focused on patient access and retention. I'm working with a private equity team evaluating opportunities in the behavioral health rollup space, and we'd value 20 minutes of your perspective on how consumer-experience discipline translates to healthcare delivery, and what you're seeing in LifeStance's growth strategy since joining the board. Would you be open to a short call in the next couple of weeks? Happy to work around your schedule. Best, [Placeholder Name]

Linked companies

Sources